Oakley

A mad scientist named Jim Jannard began questioning the limits of industry standards. “No one believed my ideas,” said Jim. “No one would listen.” In 1975, he went into business for himself. Jim started Oakley with $300 and the simple idea of making products that work better and look better than anything else out there.

Jim created the O Frame® Goggle with a lens curved in the perfect arc of a cylinder. Pros like Mark Barnett, Marty Smith, Johnny O‘Mara and Jeff Ward championed its clarity and wide peripheral view.

Jim went back to his lab and started reinventing sunglasses for sports. Few believed it could be done successfully, and most thought the industry’s big companies could not be challenged. Jim used innovations from his previous inventions to create “Eyeshades®,” a design that began an evolution of eyewear from generic accessory to vital equipment.

The first world-class competitor to approach the company was Greg LeMond, who became a three-time winner of the Tour de France. Other pros like Scott Tinley, Mark Allen and Lance Armstrong demanded the performance and protection offered by Eyeshades®.

Decades of innovation brought new product technologies, blends of science and art that have been awarded more than 600 patents worldwide. Today, Jannard’s brand has become the mark of excellence and the solution to challenges facing those who cannot compromise on performance.

Renowned for their superb quality, innovative design, and style, Oakley Sunglasses are at the top of the market for sports and performance eyewear.

The favourite choice of eyewear for the sport, Oakley Cycling Sunglasses optimize Comfort, Protection and Clarity. Made from durable but lightweight stress-resistant O Matter frame material. Oakley sports performance sunglasses continue to make their mark on with world of sport.

Oakley's High Definition Optics® gives your eyes an accurate view, essential for precise casting. Hydrophobic lens technology keeps skin oils, sunscreen and water from corrupting vision. To keep fish from getting an unfair advantage, Oakley eliminate the kind of haze and distortion found in ordinary polarized lenses by bonding the filter at the molecular level. Either Deep Blue Iridium Polarized Lenses to minimize glare from the water while giving distinct colour recognition and optimized depth perception perfect for looking over and into water. Or VR28 lenses specially designed to eliminate harsh blue light while enhancing the colours you need to work the river with precision. Pick the perfect lens for your type of fishing, and you'll never be taunted again by the one that got away.

Pro golfers have trusted their vision to Oakley for years. The reason for this is that Oakley Golf Sunglasses have G30™ lenses that actually enhance your depth perception by boosting visual contrast, they’re designed for environments where ordinary sunglasses just don’t work: overcast skies and shadowed holes, all the way up to medium-bright conditions. Wearing shades in flat, dull light seems counterintuitive — until you try G30™ lenses and see the difference.

Optical performance that enhances clarity and depth perception to help your target stand out. Impact resistance that meets all ANSI Z87.1 standards for high-mass and high-velocity impact. Oakley Target and Clay Shooting Sunglasses were designed with both optimal performance and safety in mind.

From the original Oakley O-Frame Goggles, to the new innovative A Frame Goggles, Ambush Goggles or top of the range Crowbar Goggles. Oakley Ski Goggles are the professionals choice of goggles, with flexible contruction and double layed face foam for ultimate comfort. Glare reduction, tuned light transmission and complete protection against UVA, UVB, UVC and harmful blue light. Anti-fog lenses, and moisture wicking foam for constant performance.

Oakley also produce a range of fashionable, stylish, comfortable headware in an array of colours that will keep you either warm or cool. Oakley Caps have moisture wicking sweatbands and eyelet vents to keep you cool and dry in the heat while still shading you from the sun. Oakley Beanies will keep you warm without the itchy irritation of an ordinary beanie.

Gear for everything from walking the urban jungle, the beach, trekking trails, or for hauling books at school. Oakley Rucksacks are hardwearing with external and internal pockets for all your gear - your media player, laptop, or of course your Oakley Sunglasses.