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Country Innovation
Country Innovation was established in 1996 by Maria Chilvers. Maria developed the Rover jacket made from Ventile®, a 100% cotton fabric developed during the war to keep RAF pilots alive if they had to ditch into the sea. So successful was it that it still remains Country Innovation's best selling garment to this day.
The famous TV celebrity, Bill Oddie has been a fan of Country Innovation products right from the start and is instrumental in the design of many of the specific birding garments. He can regularly be seen on television sporting many of the Country Innovation jackets
